‘Umeed Ki Cycle’ - An advertising slogan devised at the behest of Samajwadi Party’s U.P. President Akhilesh Yadav, may well be credited for turning around the party’s fortunes in the assembly elections.
This campaign was designed by a Mumbai based Film Production Company called ‘Arkash’ Entertainment.
Akhilesh Yadav asked the Ad agency to travel across the state and gauge people’s mood. This work started as early as May 2011.
Along with his team, the owner of the Production company ’Arkash’, travelled across the state for 40 days, covering villages and towns, and brought back the message that people were aspiring to a better life and they wanted real change in their lives.
Keeping all this in mind, the agency designed and made a series of ‘Umeed Ki Cycle’ Ad Films for the Samajwadi Party.
Name the person who made these Ad campaigns.
[ He has Directed two mainstream Hindi films and appeared in cameos as an Actor in atleast 7 films. ]
Arjun Sablok
ReplyDeleteAkhil whr r you these days?
Samajwadi Party's "Umeed Ki Cycle" advertising campaigns were made by Arjun Sablok.
ReplyDeleteArjun Sablok is the owner of the Mumbai based Production Company ‘Arkash Entertainment'.
ReplyDeleteAdditional Trivia :
ReplyDeleteAkhilesh Yadav’s poll communications team included Film Production Company 'Arkash' Entertainment, Hindi Film Lyricist and Writer Nilesh Mishra and 'Goldmine' Advertising, another Mumbai-based Advertising Agency.